HOOD SOUR CREAM

SOUR POWER

THe Secret Ingredient

Every great self-declared chef has a secret ingredient that takes a meal from ordinary to extraordinary. For grandparents it’s the magical sprinkle of “love” at the end. Salt Bae has his ready to go pinch of fine grain pow pow. But for us common folk, there’s a little something called Hood Sour Cream.

The Sour Power campaign dished up quick inspiration on how to improve at-home meals, and by improve I mean elevate to greatness.

Bringing The Power to Digital

The core of this campaign was a digitally-focused effort through pre-roll and streaming radio ads that showed off the power of what just a few spoon scoops of Hood Sour Cream could yield.