TRUTH INITIATIVE

WEBSITE REDESIGN & DIGITAL BRANDING

Empowering Generations to find the facts

The resource powerhouse of the internet that inspires all ages and demographics to quit or avoid smoking by casting light on the facts – amidst all the shade and lies that big tobacco has thrown into market for so many generations. Needing to revamp how users accessed their wealth of tools and resources, the site redesign helped do just that. Aimed at elevating the experience to continually surface featured content and resources, but also provide seamless access to related categories at all stops of the journey.

Be Bold but Feel Simple

The direction of this site redesign was based on the simple truth. An idea that the design should be simple, intuitive, and quick for everyone to access and share. By leaning into this idea of simplicity, it allowed the design to get bold at key moments and expose the facts. A device that could help make the truth that much more clear for a person navigating through the site.