D&D BEYOND

FUTURE PROOFING A MARKETPLACE FOR RPG’ers.

CASTING A VISUAL CONSOLIDATION SPELL

One of the largest global role play game brands was feeling a little stretched thin. Their brand held 3 unique digital shopping experiences for each product line – which led to a loud sentiment from their 50M+ fan base, that their shopping experience was less than ideal comparative to other experiences. This challenge led to many transactions taking place on 3rd party seller sites. A need for bringing the experiences under one roof and standardize the brand experience became mission critical.

Mission: COHESION ABOVE ALL.

The need for a cohesive experience went beyond a design objective. A design system was required to keep the brand able to achieve their goals and scale as quick as they intended to do.

The system was able to capture core “must have” components for a best in class eComm experience and able to standardize the process of content creation and deployment from each level that product owners and marketers found themselves needing the marketplace for.

With the use of a robust standardized design system, the brand was now empowered to push forward into their new adventure.