VELCRO

HANG AWESOME

Ditching the tool belt

How do you make removable wall hangers cool enough for a young adult or college kid to consider buying? Get super … freakinnnnnnng … weird with it (TIP: that’ll make more sense when you play a video below). The Hang Awesome digital campaign needed to secure these damage-free wall hangers to the tops of consumers’ minds looking to hit the home improvement aisle.

Awesome Social Videos

The campaign leaned on celebrating all the unique weirdness we shamelessly deem wall worthy. These eye-catching vignettes were used as inspiration to encourage those to keep being awesome and continue hanging their awesomeness while showcasing the endless flexibility when using the wall hanging alternative.

Hanging Up Social Posts

The campaign extended to the social feed by dialing up some unique characters expressing themselves through their wall decor. Each character was created to showcase the broad range the product could hang – everything from large poster frames to hanging shelves.