GO RVING

WEBSITE REDESIGN

A VISION AS GRAND AS THE GRAND CANYON

RV vacations are ones that offer complete flexibility to fit the needs of your lifestyle. Whether you are an adventure-seeking junky or an easy breezy individual just following the sun (sounds fantastic!). But the problem was, the industry's demographic wasn’t getting any younger and this ultimate vacation style wasn’t getting the love it deserved. *Insert new website that is centered on highlighting incredible, never-dreamed-of domestic vacations, achievable through RV travel.*

Pictures Are Worth a Thousand Words

The new site was designed to show what RVing is really about; adventure, freedom, creating memories, and just being in the moment. The first place to start was creating highly immersive sections throughout the experience so people could transport into moments by landing on inspiring videos and imagery telling unique RV stories. By bringing people into these unexpected stories and letting them run free with imagining their own vacations, it established a natural way to educate younger demographics on RVing in a more approachable way by speaking the language of these future consumers.